Specialist at the Office of Communication, PR and Student Admission | Western Balkans University

Specialist at the Office of Communication, PR and Student Admission

Specialist at the Office of Communication, PR and Student Admission

Specialist at the Office of Communication, PR and Student Admission

Deadline: 30/06/2025

Job Description

Based on Article 64 of the Statute of the Western Balkans University, a vacant position in the category of “specialist” in the field of marketing is announced.

Purpose of the position:
The Marketing Specialist is responsible for planning, developing, and implementing marketing activities to promote academic programs, strengthen the image of the university, and support the recruitment objectives of local and international students.

Main Duties and Responsibilities:
  • Drafts and implements the university's annual marketing plan.
  • Drafts promotional materials (brochures, presentations, videos, online content).
  • Organizes and participates in promotional activities (Open Days, educational fairs, presentations in schools, etc.).
  • Manages the official university pages on social networks and develops digital promotional campaigns.
  • Updates and optimizes the content of the official university page.
  • Cooperates with academic departments to promote study programs.
  • Drafts and distributes media releases and public information.
  • Monitors and reports on the progress of marketing campaigns, proposing continuous improvements.
    Implements branding standards and takes care of the university's visual image in all promotional materials.

Job Requirements

Requirements:
  • University degree in Marketing, Communication, Business Administration, or similar fields.
  • Previous experience in the field of marketing, preferably in higher education.
  • Very good knowledge of digital marketing, social networks, and online advertising tools.
  • Very good oral and written communication skills (in Albanian and English).
  • Organizational skills, creativity, and teamwork.

Additional desired skills:
Knowledge in using CRM platforms, SEO/SEM, Google Analytics, Meta Business Suite, Canva, Photoshop, etc.
Experience in organizing events and communicating with the media.