The Master of Science in Business Analytics aims to prepare professionals capable of analyzing and interpreting data, applying statistical methods and machine learning techniques, and supporting strategic decision-making across different organizations and industries.
The rapid development of digital technologies has significantly increased the volume and complexity of data generated by organizations. Sectors such as finance, healthcare, retail, manufacturing, logistics, and public administration increasingly rely on data to improve performance, foster innovation, and make evidence-based decisions. In this context, the program seeks to develop the analytical, technological, and managerial competencies required to transform complex data into valuable insights and practical business solutions.
The curriculum combines rigorous training in quantitative and computational methods with knowledge of business management, organizational behavior, and strategic decision-making. Students develop proficiency in programming, statistical analysis, machine learning, big data technologies, and data visualization, alongside the managerial and communication skills needed to translate analytical findings into organizational actions and strategies. Delivered over four semesters, the program concludes with a professional internship and a Master’s thesis, enabling students to integrate theoretical knowledge with practical application and demonstrate their ability to address real-world business challenges.
