About “Western Balkans” University
“Western Balkans” University (WBU) is a higher education institution based in Tirana, with a strong focus on Medicine, Medical Sciences, Technology, Economics, and Innovation.
“Western Balkans” University (WBU) is a higher education institution based in Tirana, with a strong focus on Medicine, Medical Sciences, Technology, Economics, and Innovation.
- Vision: To have a transformative impact on society through continuous innovation in research, education, and entrepreneurship.
- Mission: To create a transformative educational experience for students by providing in-depth disciplinary knowledge, leadership skills, communication abilities, and personal well-being.
Position Description
Western Balkans University is seeking to appoint part-time academic staff for courses in the field of Marketing. The selected candidate will be responsible for developing and delivering modules covering contemporary marketing concepts and practices, including strategic marketing, consumer behavior, digital marketing, integrated marketing communication, brand management, market research, and promotional strategies. The candidate is expected to possess advanced theoretical and practical knowledge in the field of marketing, as well as the ability to analyze market trends, consumer behavior, and the impact of technology on the development of modern marketing strategies. Additionally, the candidate should be capable of applying contemporary teaching methodologies that encourage critical thinking, academic discussions, case study analysis, and the connection between marketing theories and real business practices. This position offers the opportunity to contribute to the academic and professional development of students, the enhancement of university curricula in the field of marketing, and the preparation of professionals for today’s competitive labor market.
